We asked for IBM to get more serious with competitive marketing ... Lotus Foundations Partner & Lotus Software Competitive Win news

June 4 2009

The Lotus Community has been asking IBM to get more serious about its marketing this year - and it seems IBM is listening. A change in attitude is what we asked for, and it seems we are getting it. Today, IBM is making two announcements:

1. IBM is announcing that signed up 1000 Microsoft Business Partners to sell Lotus Foundations.

ARMONK, N.Y. -- June 4, 2009 -- Facing waning demand for Microsoft products, more than 1,000 Microsoft Business Partners have already signed up to sell IBM Lotus Foundations (www.ibm.com/lotus/foundations) "office-in-a-box" appliance for small and medium sized businesses (SMBs) in the first five months of 2009.  

According to Microsoft Business Partners, sales of Microsoft's Small Business Server (SBS) software bundle have stagnated due to lack of innovation and partner dissatisfaction with their inability to add solutions and services.  Microsoft partners are looking for an alternative that provides SMBs  with more collaboration computing power for less money and more reliability in these challenging economic times.


2. IBM announced that  Companies Choosing Lotus Collaboration to Work Smarter and  Lower Costs

ARMONK, N.Y. -- June 4, 2009 -- IBM (NYSE: IBM) today announced major enterprise client wins for Lotus collaboration software over Microsoft as businesses  seek cost efficiencies in today's economic climate.  Recent wins include The Coca Cola Company, HSBC, ABB, BASF, Blue Cross Blue Shield, Fidelity Investments, Hyundai, Liberty Mutual, Linde Group, Mass Mutual,  Nationwide,  State Bank of India, The Hartford, and Zurich Financial among others.


Both press releases are full of quotes from customers. This is not a round of fluff press, but something with real teeth. I will have links to the press releases on the wire and will be talking with Kevin Cavanaugh and Caleb Barlow and will blog the interview.

1 Responses to “We asked for IBM to get more serious with competitive marketing ... Lotus Foundations Partner & Lotus Software Competitive Win news”

  1. 1) Bilal Jaffery says:

    Thanks John for your support. I've posted more comments for our friends out here.

    { Link }

    - Bilal Jaffery

    Web Marketing Manager, IBM Lotus

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