PSC Business Technology Resources Survey Part 5: Top Applications Used to Research Technology Purchases

June 1 2010

As I mentioned before, PSC commissioned Pete Wiltjer Marketing Group to do a Technology Resources Survey. The fifth question we asked technology executives was "What are your top media applications used to obtain information for technology purchases?" Here are the results:



Image:PSC Business Technology Resources Survey Part 5: Top Applications Used to Research Technology Purchases



Here are some further thoughts after breaking down the results:

1. 85% of respondents used more than one application to obtain information for a technology purchase.
2. 39% of those surveyed used between 3 and 5 media applications to obtain such information before making a purchase.

Out of all of the survey questions, this is the one I was most surprised about. Webcasts being the number one top media application was not something I would have predicted. The decline of RSS is something reflected in this report. I know for myself, when I got the new laptop, I have not installed FeedDemon. Sure, I use Google Reader a bit, but my RSS reading is way down. I just go directly to websites as needed.

What media applications do you use? Are webcasts the top of the list for your research? How is your RSS reading compared to 12 months ago?

Part 6 of will cover the importance of gathered research and its influence on decision making.