PSC Business Technology Resources Survey Part 3: Top Information Sources

May 24 2010

As I mentioned before, PSC commissioned Pete Wiltjer Marketing Group to do a Technology Resources Survey. The third question we asked technology executives was "What are your top 5 information sources? " Here are the results:



Image:PSC Business Technology Resources Survey Part 3: Top Information Sources



Some further thoughts on the results:

1. 92% of respondents rated Internet search as one of their Top 3 information sources.
2. 69% rated Face-to-face referral or referral from personal network as one of their Top 3 sources of information.

The one item here that really speaks to me is newsletters being the lowest ranked of all information sources in the survey. With so many people trying to move content to a newsletter, this should be a warning for them. I get it, newsletters allow for focus. But let's cut to the chase, newsletters are also about selling advertising space. Content is better served on a blog or website where it can be consumed free of charge and without distracting ads. If the content is good, the business will follow.

What are your top information sources? Do you agree or disagree withe the results?

Part 4 will cover the top trusted sources.