Archive for vendors

The perception gap between clients and vendors with social business and cloud

September 21 2011

I have heard something over the past couple of days that I thought I would put out for discussion. I am hearing about a huge gap between what vendors think is the current state with social business and cloud and what customers believe are important to them right now. On one side we have the vendors who are changing everything to fit into the social business and/or cloud business models. From branding and marketing to strategy to how they align themselves internally as an organization. I get why. These are the buzzwords getting traction in the tech media space. The analysts, the advertising, the marketers. Social media is hot, let's build on top of it as social business. I am not arguing that this is not a hot topic in the marketplace. Same with cloud. It's the buzzword of the time. From the Microsoft commercials to the Google and Salesforce.com sales pitches. I hear many of our larger customers talking about the cloud. On the other side of that coin are the companies that sell licens