Archive for Barilla

Barilla "Share the Table: The Barilla Family Dinner Project" Wins more awards

March 31 2011

Barilla, a PSC Group, LLC customer, has been recognized by the Bulldog Awards 2011 as the Grand Prize Winner (plus three Gold and one Silver) for the Share the Table: The Barilla Family Dinner Project website. PSC is proud to have been part of the team that worked on the website. More on the awards:This year’s Grand Prize Winner was awarded to Barilla for its “Share the Table: The Barilla Family Dinner Project” campaign. Judges awarded this campaign three Gold Awards—for Best Company Positioning/Branding, Best Use of Personality/Celebrity, and Best Website Business/Consumer—plus a Silver Award for Best Issue/Cause Advocacy Campaign. “This campaign won an extraordinary number of Bulldog Awards, but it’s no surprise when you consider the strategic brilliance and the superb tactical implementation the company demonstrated,” observed Bulldog Reporter publisher James Sinkinson. “The campaign is a picture-perfect example of the best PR can be—both great for the product and great for